Music creators may now convey a concept of how their music should feel when visualized, thanks to the advent of streaming technology. While most of the credit is given to the artists for their performances, the music video directors who provide the world viewers a visual representation of Afrobeats are frequently overlooked as unsung heroes of the visuals.
Many music videos have narrative and performance, and directors are tasked with setting the tone for the video’s look and feel; it’s all about the colors, visuals, and energy that affect the audience.
Many music videos have narrative and performance, and directors are tasked with setting the tone for the video’s look and feel
Music creators may now convey a concept of how their music should feel when visualized, thanks to the advent of streaming technology. While most of the credit is given to the artists for their performances, the music video directors who provide the world viewers a visual representation of Afrobeats are frequently overlooked as unsung heroes of the visuals.
Many music videos have narrative and performance, and directors are tasked with setting the tone for the video’s look and feel; it’s all about the colors, visuals, and energy that affect the audience.
What happens around the music video elevates it, such as the custom design, the location or set look, the choreography, and what will remain in the minds of viewers are the things such as camera moves, exciting colors, and startling visuals.
Visuals are crucial, and the combination of music and cinema creates an unforgettable content experience for the listener. They can be good on their own, but they need to work together to achieve the full potential of the message they’re attempting to convey.
Speaking with BusinessDay on how essential video directors are to the music industry, Jesupelumi George, also known as Juli, a director of photography, with critical works with Nigerian artist Joeboy and more.. , said that making a music video allows the artist to genuinely trigger the mindset of people to portray whatever they want.
“Video is not dying, it is still there, and it will forever be there, ’cause that’s where we do the documentation of everything you want to get across. Once an artist drops a single, the artist immediately releases a video version of the song; this is very intentional as it’s the piece that puts the puzzle of what the artist is trying to paint. The director is there to give a visual representation of what it is the artist has already painted with words in the lyrics of the song,†Juli said.
This professional area pays well, as they are compensated generously for their visual contributions to recently released music.
Clarence Peters, Lagos Ochuko , Akin Alabi, Oladapo Fagbenle, also known as Daps, Buari Olalekan Oluwasegun or Unlimited L.A, Meji Alabi, Director K, Sesan, and others are among the top creative directors in the industry. They have helped music videos reach new heights while also breaking the barrier of foreign misconceptions about how Afrobeats is visually represented.
