Bold and assertive, DetailMadeIt’s latest offering- Shashe- is an amapiano-infused afro-pop record inspired by the realities of the street. Opening with a telling remark, the song narrates the story of the relentless and unabated struggle for success. To reach the top, the onus is on disadvantaged youths to dream big, be fearless in the pursuit of happiness, while understanding that nothing comes without strife. Employing the street lamba ‘shashe’ which has come to describe the spirit of modern-day hustlers, DetailMadeIt paints a retrospective story of everyday work.
Aided by a melancholic visual that sees the artist constantly mutate between deep introspection and thoughtful playfulness, Detail Made It’s first offering of the year employs a flat cadence and high-tempo production to celebrate the revered spirit of hard-earned success. Self-produced alongside Dannyboi and David Acekeys, the song is a testament to DetailMadeIt’s multidimensional creativity. For him Shashe is art imitating life, and he is unapologetic about telling true stories with his gifts.
Situating himself firmly in the divide of Nigeria’s emerging street pop culture and afrobeats ascending zeitgeist, Shashe reintroduces DetailMadeIt like we’ve never seen in before- confident, ambitious, unfettered and smooth.