Cream Sponsors Industry Nite With Ajebo Hustlers


Creative Reality Entertainment Arts & Music (C.R.E.A.M) is an entertainment platform that gives opportunities to creative minds to showcase their talents. CREAM signed a collaboration agreement with El Carnaval Limited as one of the official sponsors of Industry Nite. Industry Nite is Nigeria’s longest-running talent discovery and performance event, organized to provide a platform for upcoming and established artists to showcase their talents. CREAM was the headline sponsor for Industry Nite with AJEBO HUSTLERS which happened on Thursday, 8th December 2022.

CREAM is a brand that gives opportunities to creative talents to get exposure and be in the spotlight. CREAM is on a mission to support creative talents to reach their highest potential through the provision of a community, training, talent management and business enterprise. This platform has helped artists get record deals, collaborations, promotions, and sponsorships. It also gives individuals opportunities to win prizes from the BOW [Bid of the week]. CREAM’s work seeks to bridge gaps between talents and every stakeholder in the Entertainment & Creative industry and works with partners such as El Carnaval to ensure such talents have access to adequate support. The Industry Nite event has been running for 16 years and is regarded as one of the platforms promoting the African music industry and has showcased some of Nigeria’s biggest names like Wizkid, Davido, Tuface, Tiwa Savage and many more.
This month’s industry Nite showcased lots of performances from upcoming and established like Falz, Ajebutter22, and AJEOBO HUSTLERS. Some of our very own CREAM’s artist such as TOHXYN also performed, Thrilling the audience with mind-blowing and electric songs. CREAM is on a mission to ensure the discovery, development and deployment of creatives all around Africa.

More details on CREAM can be found on


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